Frigoverre

Title, Year

Borsalino, 1949

Designer

Max Huber (1919-1992)

Client

Borsalino, Italy

Size (h x w), Language

5.875 x 4.125” (14.92 x 10.48 cm), Italian

Description

Postcard publicity (also designed as a poster in the same year) for Borsalino hats. Huber uses photography as an illustrative device, pure form and primary colored circles resulting in Swiss (logical and organized) and Italian (playful and poetic) stylized design.